Mewaii – On social media have sparked passion amongst audiences, pushing them beyond simply liking and sharing as they have successfully urged a click and buy frenzy; but one is never enough, they are collectibles after all.
Sonic the Hedgehog Movie 2 toys and collectibles by JAKKS Pacific and Disguise, Inc. – The new line of merchandise from JAKKS is set to include action figures, playsets, vehicles, plush toys, and other collectibles. Disguise, the costume division of JAKKS Pacific, will also be designing and manufacturing costumes and accessories inspired by characters from Sonic the Hedgehog 2.
Just Play Art Squad – Art Squad celebrates creativity, crafting and self-expression with gorgeous 10-inch dolls that include arts & crafts supplies, color-in clothing and accessories, and DIY activities for both kids and their doll.
Bratz Minis and Bratz Minis Cosmetics – Each Bratz Minis mystery pack includes two nearly 2-inch tall Bratz dolls in mini replica packaging, mirroring the full-sized dolls iconic classic packaging.
OUOZZZ dolls make inclusive skin-toned children feel more represented – Inspired by the beauty and power of African-American fashion styles, OUOZZZ is now having its new characters on archetypes of inclusive skin-toned girls who have “Afro” hairstyles.
American Girl Twins – New historical duo find their inner girl power growing up during the dial-up decade.
American Girl’s 2023 Girl of the Year – Meet Kavi Sharma, American Girl’s 2023 Girl of the Year. In her story, written by Varsha Bajaj, Kavi has a passion for performing and dreams of starring on Broadway one day.
An American Girl – Inspired by 1920s historical character, Claudie Wells, whose story is written by acclaimed author Brit Bennett.
American Girl Unveils New Conversation Series – The digital platform will highlight various female trailblazers who share their unique stories and perspectives to help foster empathy, equality, and respect—while inspiring others to share their voices for good, too.
American Girl Auction – With proceeds going to the First Responders Children’s Foundation, American Girl is auctioning three unique dolls.
Barbie Celebrates Women – Barbie recognizes seven female leaders in STEM from across the globe as part of the brand’s long-term commitment to helping girls realize their limitless potential.
Barbie in Space – In collaboration with the International Space Station (ISS) National Lab on Mission DreamStar, Mattel sent two Barbie dolls up to space to encourage girls to consider a career in aerospace, engineering and STEM.
Betty Crocker™ Partners with Barbie™ Dream Gap Project – In Celebration of International Women’s Day, Betty Crocker Unveils the BettyLab to Inspire Connection, Experimentation and Innovation.
National Barbie Day – March 9 is National Barbie Day! The perfect opportunity to recognize a favorite collectible and playtime toy.
Spin Master Makes A Splash – The children’s entertainment company, makes a splash with the debut of Mermaid High™, a collection of fashion dolls with animated digital content and a vlog-style series.
L.O.L. Surprise!™ Toy Series, Movie Magic™ – Kids will get a chance to play filmmakers themselves with the ultimate gift item, L.O.L. Surprise! O.M.G.™ Movie Magic Studio™. The set includes 12 exclusive dolls to play the cast & crew, and a package that folds out into a 360-degree playset, a green screen, and a movie theater.
Jazwares Extends Wildly Popular Squishmallows® Brand – Jazwares, a global leader in toys and licensing, along with Kellytoy, a subsidiary of Jazwares, is building on its hugely successful plush brand Squishmallows® with the launch of an all-new colorful and squishy brand extension called Squishville™.
Squishmallows wins distinguished Toy of the Year Award – The Toy Foundation (TTF) announced Squishmallows from Jazwares has been named the winner of both the “Toy of the Year” and the “People’s Choice” awards, as part of the 23rd edition of the Toy of the Year (TOTY) Awards & Celebration.
Social Media Stars Collaborate with Spin Master On Stylish Plush – Spin Master unveils designer P.Lushes Pets™ plush collection in collaboration with six social media stars who have staked claim on their own P.Lushes Pets character.
Warmies – Known for their best-selling, lavender-infused plush toys, has been awarded a Mom’s Choice Award for Best Product in the Toys, Games, and Puzzles categories.
Cool Cats – Cool Cats and TOIKIDO announced a manufacturing and distribution deal for a wide range of Cool Cats merchandise – including toys such as plushies – to bring the beloved characters of the Cooltopia ecosystem into the physical world.
The New Monster High – Nickelodeon and Mattel released the official trailer for Monster High, the original animated series based on the globally loved and iconic Monster High franchise!
My Avastars™ – WowWee partners with Gamefam to innovate the doll and gaming categories, bringing physical dolls to life online with My Avastars.
Teddy Bear Day – Teddy Bear Day is celebrated on September 9 annually, a day set aside for everyone to bring out all their teddy bears to thank them for their companionship.
Plush Animal Lover’s Day – Celebrated on October 28 every year. and a time to appreciate your favorite plushie or collection.
Dolls & Plushies at Amazon
