Mattel Leads 2021 ‘Toy of the Year’ Award Finalist List
Mattel tops the toy industry for the second year in a row with nine ‘Toy of the Year’ Award nominations across eight categories.
Mattel, Inc. (NASDAQ: MAT) announced that the company’s portfolio of toys has received nine finalist nominations across multiple categories for The Toy Association’s 2021 Toy of the Year (TOTY) Awards. For the second year in a row, the company leads the industry in finalist nominations. 2021 nominations include products from American Girl®, Barbie®, Cave Club®, Fisher-Price®, MEGA® and licensed toys. In total, more than 55 Mattel toys have been nominated for TOTY over the last five years.
“For 75 years, we have led the industry with innovative designs, strong licensed partnerships and immersive brand experiences to develop toys that appeal to generations,” said Steve Totzke, Chief Commercial Officer of Mattel. “Once again, we are proud to be recognized by our industry peers and celebrate our TOTY finalist list, demonstrating Mattel’s ongoing commitment to deliver an unparalleled play experience. We congratulate all of the finalists who are inspiring play for the next generation and look forward to celebrating virtually in February with our partners and retailers at the TOTY Awards Ceremony.”
Administered by The Toy Association, the TOTY Awards are held annually to showcase the top toys, games, and children’s properties of the year. This awards program is a critical fundraiser for The Toy Foundation, which delivers the magic of play to millions of children in vulnerable situations through industry-wide toy donations and cash contributions.
The full list of Mattel TOTY 2021 finalists includes:
- American Girl® – 2020 Girl of the Year™ Joss’s™ Ultimate Collection
– Specialty Toy of the Year - Barbie® Color Reveal™ – Doll of the Year
- Cave Club® Fashion Dolls – Doll of the Year
- Fisher-Price® #ThankYouHeroes Line – Action Figure of the Year
- Fisher-Price® Imaginext® DC Super Friends™ Super Surround™ Batcave™ – Preschool Toy of the Year
- Fisher-Price™ Imaginext® Pop-Up Gotham City™ Playset – Playset of the Year
- MEGA Construx™ Halo® – Pelican Inbound – Construction Toy of the Year
- Fisher-Price® Laugh & Learn® Grow-the-Fun Garden to Kitchen™ playset – Infant/Toddler Toy of the Year
- Star Wars: The Mandalorian The Child 11″ Plush – Plush Toy of the Year
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world.
They create innovative products and experiences that inspire, entertain and develop children through play. Engaging consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that they own or license in partnership with global entertainment companies.
Mattel’s offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies.
Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
About The Toy Association™
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages.
The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $97.2 billion, and its 1,000+ members drive the annual $27 billion U.S. domestic toy market.
The association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.
About the Toy of the Year Awards (TOTY)
The Toy of the Year Awards, known as the “Oscars” of the toy industry, annually recognize the top toys and games on the market. Finalists are nominated from within the industry and selected by a panel of expert judges. Winners are decided by votes cast by the public (at ToyAwards.org) and members of the industry. The TOTY Awards are administered by The Toy Association, with 100% of the program’s proceeds benefiting The Toy Foundation and its goal of delivering millions of brand-new toys to children in vulnerable situations.
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More to Explore
Mattel Canada Reveals Most Wanted Toys for 2021 – Gift givers can expect to see new and exciting toys from their favourite brands such as Hot Wheels®, Barbie® and Fisher-Price® as well as a large assortment of items that are sure to spark nostalgia.
Betty Crocker™ Partners with Barbie™ Dream Gap Project – In Celebration of International Women’s Day, Betty Crocker Unveils the BettyLab to Inspire Connection, Experimentation and Innovation.
American Girl Unveils New Conversation Series – The digital platform will highlight various female trailblazers who share their unique stories and perspectives to help foster empathy, equality, and respect—while inspiring others to share their voices for good, too.
The Toy Association Announces Top Toy Trends of 2021 – “This year’s biggest trends underscore the ongoing impact of the pandemic on play; the toy industry’s growing commitment to helping kids become better global citizens; and the many social, emotional, and cognitive benefits of mindful, musical, and ‘kidult’ toys,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association.
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Media resources courtesy of Mattel
