Celebrate the Intersection of Music and Basketball Culture
NEW YORK–(BUSINESS WIRE)–2K today revealed details about the all-new MyCAREER experience in NBA® 2K23 on Next Gen that includes the largest and most involved storyline in franchise history. The story kicks off after the NBA Draft and challenges players to balance their performance in the NBA, while navigating their off-court career through music, fashion, and business. Among a rich cast of characters and cameos, MyCAREER will feature Dreamville musicians Elite and Bas as they help players befriend J. Cole and capture the hearts and minds of The City.*
J. Cole was also revealed as the cover star for the NBA 2K23 DREAMER Edition dropping this fall for PlayStation® 5 and Xbox Series X|S. Exclusively available at GameStop in the U.S. and Canada, the NBA 2K23 DREAMER Edition adds to J. Cole’s already standout accomplishments as a Grammy Award winning multi-platinum hip-hop artist and certified baller. Visit the NBA 2K23 official website for all the details.
“NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture,” said J. Cole. “It’s been an amazing journey to not only appear on a cover of this year’s game, but to be part of the MyCAREER storyline, soundtrack and bring the DREAMER brand into NBA 2K. There’s also more to come, so watch out for all things Dreamville and DREAMER brand drops during Seasons and for Bas and Elite in this year’s MyCAREER story.”
“The sheer scale, depth and talent featured in this year’s MyCAREER creates an unparalleled experience within NBA 2K23,” said Alfie Brody, Vice President of Global Marketing Strategy at NBA 2K. “At the top of that list of talent is our first cover star who truly sits at the intersection of basketball and music. Bringing a visionary like J. Cole and DREAMER into the creative process for both the game and the soundtrack showcases the pillar of culture that NBA 2K23 has become.”
Additionally, the NBA 2K23 soundtrack will feature a collection of globally renowned artists at launch, including “TITANIC (feat. Rich Brian)” by Jackson Wang, “Rucón” by Alemán, “West Like (feat. Kalan.FrFr)” by Destiny Rogers, “The Matrix” by Ski Mask the Slump God, “Surround Sound (feat. 21 Savage & Baby Tate)” by JID, “Wants and Needs (feat. Lil Baby)” by Drake, “Nail Tech” by Jack Harlow, “Megan’s Piano” by Megan Thee Stallion, “No Trends” by Mike Dimes, “Que Oso” by Snow Tha Product, “Rapstar” by Polo G, “love nwantiti (ah ah ah) [feat. Joeboy & Kuami Eugene] [Remix]” by CKay, and many more. With three new tracks dropping every Friday, the NBA 2K23 soundtrack will feature a variety of artists, along with record label partnerships and integrations throughout Seasons.
Developed by Visual Concepts, NBA 2K23 is rated E for Everyone from the ESRB. For more information on NBA 2K23, please visit https://nba.2k.com/2k23/.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
*The Next Gen MyCAREER experience is only available on the new-generation version of NBA 2K23 for PlayStation 5 or Xbox Series X|S.
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Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber and HB Studios. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA® 2K; renowned BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises; as well as the critically and commercially acclaimed PGA TOUR® 2K. Additional information about 2K and its products may be found at 2K.com and on the Company’s official social media channels.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.
All trademarks and copyrights contained herein are the property of their respective holders.
Source: 2K and Take-Two Interactive Software
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